School enterprise cooperation | Shandong University of Physical Education and Physical Education School visited Zhongda Sports Industry Group

On the afternoon of December 13th, leaders from the School of Physical Education of Shandong University of Physical Education visited and guided the China University Sports Industry Group, accompanied by Sun Haijiang, the General Manager of the group. Both sides had in-depth exchanges and discussions on school enterprise cooperation.
Mr. Sun first introduced the development process of Zhongda Sports. Zhongda Sports Industry Group was established in 1997 and has gone through 28 years of development. It has formed a comprehensive group enterprise that integrates fitness equipment research and development, production, sales, scientific fitness services, and sports training. It has also established a branch in Boston, USA and has been recognized by the Shandong Provincial Department of Commerce as the “Shandong Province Cross border E-commerce Public Overseas Warehouse”, Recognized by the Shandong Provincial Sports Bureau as a “Shandong Province Sports Industry Demonstration Unit”. Since its establishment, the company has been constantly keeping up with the times, exploring and innovating, and transforming and upgrading. The group company has successively cooperated with domestic and foreign higher education institutions and research institutions, such as Shanghai Sport University, Shandong University, Qufu Normal University, Shandong Provincial Institute of Sports Science, Springfield College in the United States, Wayne State University, etc., and hired domestic and foreign experts as enterprise technical consultants.
At the symposium, Mr. Sun warmly welcomed the arrival of the School of Physical Education at Shandong University of Physical Education. Both the school and enterprise introduced the basic situation of school enterprise cooperation, talent cultivation, and other aspects. The meeting pointed out that in the next step, both sides will take this visit as an opportunity to promote the integrated development of industry, academia, and research through cooperation methods such as employment internship bases, high-quality student supply, scientific research exchange and learning, and coach training, Collaborate to cultivate more outstanding talents and make new and greater contributions to promoting the high-quality development of the sports industry.

Before the meeting, leaders from the School of Physical Education of Shandong University of Sport visited the factory, comprehensive training center, sample room, laboratory and other venues on site.